Value for Real Estate Brokers (U.S.)

The Benefits of Franchising with a Realogy Brand

Industry-Leading Technology

Realogy is in the forefront of securing technologies that give its franchisees a competitive edge. Our brands’ manage award-winning consumer Web sites with cutting-edge features such as the Franchise Group's proprietary LeadRouter^SM lead management system that converts Internet text leads into voice messages sent promptly to sales associates’ cell phones. More about LeadRouter^SM

Business-Focused Results

Each of Realogy's brands has a consulting program designed to help affiliates maximize their business performance while enhancing customer satisfaction. Whether for a start up operation or an established market leader, brand consultants tailor programs to keep affiliates on track for peak performance.

Excellent Recruiting and Retention

The best sales associates want to affiliate with the top companies in their field. In addition to the sheer brand power, the Realogy brands each offer a host of marketing tools, education programs, and services that can keep real estate professionals productive, satisfied and successful.

Industry Vision and Leadership

Realogy’s seasoned leadership teams continually look to the horizon to see what’s coming next, seeking out the latest technologies and business models that will keep affiliates in the flow of business for the long term.

Training

In 2005, the Franchise Group was recognized by Training magazine as being among the Training Top 100 companies for excellence in organizational development and training. Realogy's brand networks offer many award-winning training tools and educational programs, both live and online, that raise the skills and abilities of brokers and sales associates alike.

Marketing Might

From the major broadcast networks to the World Wide Web, Realogy's brands make their mark on the real estate landscape with innovative campaigns that strengthen brand recognition and help drive business. Franchisees can leverage national campaigns in their local markets with the help of turnkey marketing programs designed by each of the brands.

Growth Strategy

Success breeds success, which is why so many affiliates come to depend upon the systems and tools provided by Realogy’s brands to help them keep pace with the growing demands of a growing business. Realogy’s brand specialists can help guide franchisees through important transition periods when taking their businesses to the next level.

Operating Systems and Support

Over the years, the real estate business has become increasingly complex, requiring a greater reliance on information management systems. Realogy’s brand specialists assist franchisees in tacking technology issues, enabling them to keep their primary focus on the customers who support their businesses.

Referrals

More than 8,000 U.S. offices participate in Realogy's fully automated Web based referral network. The network generated over 14,000 well qualified leads in 2005 alone.

Enhanced Buying Power

Realogy’s size and scope enables it to secure preferred pricing on goods and services on behalf of its brands and business units. Through its Preferred Alliance programs, franchisees enjoy cost effective solutions to help manage their real estate business needs. The program is a compilation of various products and services provided by nationally recognized companies offering cost savings, specialized tools and high quality service.

This advertisement is not intended, and shall not be deemed, to constitute any offer to sell a franchise. A franchise offering is made only by a Uniform Franchise Offering Circular.