Value for Real Estate Brokers (U.S.)

The Benefits of Franchising with a Realogy Brand

LeadRouter^SM Leads Management System

With the Realogy Franchise Group's proprietary LeadRouter^SM lead management system, participating brokers and agents can receive and respond to leads from potential clients within minutes from almost any location.

LeadRouter^SM is a multi-faceted leads management system that not only converts Internet text leads into voice messages sent to cell phones, but also facilitates the management of leads from any source - phone calls, walk-ins, referrals, etc. The system has an intelligent routing feature that aims to place each lead with the best-suited agent in the company based on each company's individual business rules. Once the business rules are established, each participating company's LeadRouter^SM administrator ensures that every lead receives an appropriate response.

The Web-based application is customized to each company to ensure maximum efficiency, and can deliver detailed reports to track and analyze lead generation. Agents can even access the application from a Web-enabled cell phone or PDA to update the system on any changes or new information.

This advertisement is not intended, and shall not be deemed, to constitute any offer to sell a franchise. A franchise offering is made only by a Uniform Franchise Offering Circular.